We're getting a little more naked. 

Amber glass, less paper, and less packaging as we go.
ISO 22716 international cosmetics standard.
Amber glass keeps formulas fresh.
Printed locally, less paper.

Why glass.

We want less of what we make to end up in the bin. Amber glass helps: it keeps formulas fresh, you refill it instead of replacing it, and when it's finally done, it can be recycled over and over. Our formulas were refined as part of our ISO 22716 certification too. The pump is still plastic, and we're working on it.

We've started with Zit Happens, our acne cleanser, and the rest of the range will follow as we go.

Not just skincare, for a reason. 

Shortlisted by Takealot
Zit Happens has been shortlisted for the Takealot Local Innovation Challenge. It's a small South African brand's cleanser, made here, recognised for doing things differently.
Shop it on Takealot 

Art by Shekinah
Our new tags carry artwork by Shekinah, a young South African artist. Skincare you use every day should look like something you'd want to keep.
@shek_from_space

Giving back
We support the Khazimula Children's Foundation by donating R5 from every product sold. Follow their work on Instagram, and if you'd like to donate, get in touch and we'll connect you with them.
@striving_to_shine / Get in touch

The five active ingredients. All doing real work.

  • Salicylic acid

    Gets inside the pore. Breaks down the blockage. Clears what's already there and stops what's coming next. Not harsh. Just effective.

    Found in: Cleanser and Day Cream

  • Niacinamide

    The breakout fades. The mark stays. Niacinamide deals with both — calming active inflammation and fading the dark marks that get left behind.

    Found in: Day Cream

  • Sodium hyaluronate

    Your skin needs moisture to heal. This delivers it without blocking a single pore. No trade-off. No tight, stripped feeling.

    Found in: Day Cream and Night Cream

  • Aloe ferox

    Not the aloe you know. Aloe Ferox is South Africa's own — more potent, more active, better at calming skin that's been through it.

    Found in: Cleanser and Night Cream

  • SPF 20+

    Every time you skip SPF, the dark mark you're trying to fade gets darker. SPF 20+ in your morning cream means protection is already done. No extra step. No excuses.

    Found in: Day Cream

MADE IN SA. Formulated by South Africans for South Africans.
GUILT-FREE. Working towards being plastic-free.
TRANSPARENT. We tell you what is going on behind the scenes.

We know you've heard this before. So did Casey, Danielle, Lorinda and Eleni.

"This has been a game changer for my skin. Gentle but effective, it reduces breakouts without leaving my skin dry or irritated. I'm confidently walking around without makeup now. These products truly embrace your natural skin."

CASEY DE REUCK

"Out of all the skincare products I've tried, this has to be the best. After a few months on the full routine I've seen real results. Fewer breakouts and noticeably smoother skin."

DANIELLE B.

"Three weeks in and I'm truly impressed. Lightweight, absorbs quickly and leaves my skin soft and hydrated all day with no greasiness. It works even in dry weather. Perfect for everyday use."

LORINDA R.

"As a mom, I saw the difference in my son's skin with just the 10ml sample. I bought the full range immediately."

ELENI

Three steps. Real ingredients. Skin you stop thinking about.

You've done the research. You've tried the products. This is the routine that was built for exactly where you are right now.

Dermatologist tested. Manufactured in a SAHPRA-registered facility. Made for South African skin.